Founder · Investor · Author
About Greg.
I’m a multi-exit founder and investor. Over the past two decades I’ve built and backed companies from startup to 9-figure outcomes, and spent most of that time inside the problems this site writes about: making sense of change, turning ideas into working businesses, and choosing a direction when the answer isn’t clear.
Today I’m Co-Managing Partner at Evergreen Mountain Equity Partners, a thesis-driven fund investing in the future of work. I also hold operating and board roles at the companies below, and I write about what I learn along the way.
The best businesses do more than grow. They make the people inside them better. That belief shapes where I invest and what I publish here.
The through-line.
Every company I’ve been part of has lived the same three-beat rhythm. Something changes. A market, a technology, a customer’s expectations. You have to adapt. An idea has to become something real and useful, so you build. And at every inflection point, the path forward is genuinely unclear, so you navigate. The writing here organizes what I’ve learned around those three activities.
Companies I’ve built and backed.
A selection of current work. Full project stories (context, role, outcomes, lessons) will live here as each is written up.
Dedicated, embedded teams in Kosovo and Eastern Europe: sourced, vetted, full-time talent.
Executive Chairman
One recruiting platform to source from 700M+ profiles and engage talent over email, text, and LinkedIn.
Board Member
Wearable HAVS and noise monitoring that protects workers on site.
Board Member
Sales engagement inside Salesforce: calls, cadences, and AI-driven coaching without tool-switching.
Interim CEO
A thesis-driven technology fund investing in the future of work, pairing science-based founder assessment with operator support.
Co-Managing Partner
Takes recruiters from brief to shortlist faster. Candidate presentation trusted by 400+ agencies.
Board Member
Predictive assessments and automation that help enterprise teams hire better, faster.
Founder
AI-native training on a company’s own material. Assess where people stand, train the skills each role needs, prove it.
Board Member
Author of The Adaptive Innovator. Get the book → Founders take the assessment free. Take it →